You can raise funds in the following ways:
1. Ad Support
Each time you view an ad, the ad's sponsor will randomly donate to the fundraiser. The closer you get to reaching your fundraiser's target, the more the sponsor will be likely to donate!
2. Random Citizen Contributions
In addition to your support through ads, your citizens may also randomly contribute to a fundraiser out of excitement for a new neighbor to come join the city!
Note: The fundraiser coins can only be generated in the above two methods. Fundraiser coins are different from the normal coins used throughout the rest of the city.